Books are Gems
A children's bookstore on North Loop Drive with a literacy mission — the most-reviewed shop in this guide.
The boutique directory
Children's boutiques in El Paso
El Paso spreads its little shops the way the city itself spreads. Downtown holds a pair of children's clothing stores within a few blocks of each other, with a bookshop in a historic bungalow just off in the El Paso High neighborhood. East El Paso holds both of the city's toy stores. Two more boutiques sit along the North Mesa Street run on the west side, and one children's bookstore keeps hours out in Mission Valley. Eight shops across six neighborhoods, each one hand-checked and chosen by eye, never a paid placement.
8 shops · 6 neighborhoods · 2 toy shops · 2 bookshops · hand-checked, never paid · ratings from Google, checked August 2026
Well-loved in El Paso
Four shops here carry a public star rating with enough reviews behind it to mean something — two hundred or more apiece. Pinochio's five stars rest on a single review and Duck Duck Goose's on fourteen, so neither belongs in this band. The rest of the guide stands on its own merits, not on a score.
The Collective Toy Co.
Vintage and modern toys, comics and collectibles on Carnegie Avenue — a shop that says plainly it is here to serve collectors.
ROBO GATO Anime Shop
An anime toy shop on George Dieter Drive, open every day of the week.
Brave Books
New, used, vintage and rare books in a historic bungalow on Arizona Avenue, with design and art alongside.
By neighborhood
Downtown & El Paso High 3 shops
Downtown El Paso
Children's clothing store
Pinochio
Children's clothing on South El Paso Street, open seven days including Sunday afternoons.
No website we could verify
Downtown El Paso
Children's clothing store
M and M Fashion
A children's clothing store on East Overland Avenue in the downtown shopping district.
No website we could verify
El Paso High
Independent bookstore
Brave Books
New, used, vintage and rare books in a historic bungalow on Arizona Avenue, with design and art alongside.
East El Paso 2 shops
The Collective Toy Co.
Vintage and modern toys, comics and collectibles on Carnegie Avenue — a shop that says plainly it is here to serve collectors.
ROBO GATO Anime Shop
An anime toy shop on George Dieter Drive, open every day of the week.
The Mesa Street run, west side 2 shops
Duck Duck Goose
A baby and children's boutique on North Mesa Street, open six days a week.
Ely's Couture
Party dresses, flower girl gowns and special-occasion wear for children, further up the Mesa Street run.
Mission Valley 1 shop
Books are Gems
A children's bookstore on North Loop Drive with a literacy mission — the most-reviewed shop in this guide.
Not local, or shipping a gift?
Shop our gift guides
Hand-picked toys, books and nursery things by age, occasion and budget — the online companion to these shops.
Good to know
Where are the best children's boutiques and toy stores in El Paso?
The shops sit in four pockets. Downtown holds two children's clothing stores — Pinochio on South El Paso Street and M and M Fashion on East Overland — with Brave Books a short way off in the El Paso High neighborhood. East El Paso holds both of the city's toy stores, The Collective Toy Co. on Carnegie Avenue and ROBO GATO Anime Shop on George Dieter Drive. Two more sit on the North Mesa Street run on the west side, and Books are Gems is out in Mission Valley.
How many independent children's shops does Little Lamb list in El Paso?
Eight, across six neighborhoods. Two are toy stores, two are bookshops, and the other four are baby and children's clothing boutiques. Every one is hand-checked, and we never take payment for placement.
Which El Paso shops aren't clothing boutiques?
Four of them. The Collective Toy Co. and ROBO GATO Anime Shop are toy stores — the first leans vintage and collectible, the second leans anime. Books are Gems is a children's bookstore in Mission Valley, and Brave Books is a general independent bookstore carrying new, used, vintage and rare stock.
For shop owners
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